Home Books Segmentation, Revenue Management and Pricing Analytics

Segmentation, Revenue Management and Pricing Analytics

Mar 21, 2014  By 

Segmentation, Revenue Management and Pricing Analytics 1

 

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

Table of Contents

Chapter 1 The Ideas Behind Customer Segmentation

1

   
Chapter 2 Forecasting

8

   
Chapter 3 Promotion Forecasting

47

   
Chapter 4 Capacity Based Revenue Management

77

   
Chapter 5 Unconstraining

98

   
Chapter 6 Pricing Analytics

136

   
Chapter 7 Dynamic and Markdown Pricing

167

   
Chapter 8 Pricing in Business to Business Environments

186

   
Chapter 9 Customer Behavior Aspects of Pricing

212

   
Appendix A Dichotomous Logistic Regression

220

   
Appendix B Advanced Analytics Using R

228

   
Index

251

   
Copyright  

 

Bodea Chapter One

Buy it now from Amazon

 

About Tudor Bodea Mark Ferguson

Tudor Bodea is an assistant professor in the Operations group at the University of Groningen, Faculty of Economics and Business. Prior to joining the University of Groningen, he was a senior scientist at Predictix and an

Related Post