Home Books The Future of Pricing – How Airline Ticket Pricing Has Inspired a Revolution

The Future of Pricing – How Airline Ticket Pricing Has Inspired a Revolution

Nov 7, 2007  By 

The Future of pricing 1

About the Book

A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

 Contents

 

A Revolution in the Making

1

Method or Madness?

7

The Computer Did It

23

How It All Works

43

When Passengers Collide

57

Hold Me, Darlin’

67

Upon Arrival: Hotels, Rental Cars, Cruise Ships, and More

85

The Just Price

103

The Scientists

117

The State of Pricing

135


Pricing’s Many Faces

147

The Coming Revolution

165

Appendix

177


Reference List

179

Index

18

About E.Andrew Boyd

E.Andrew Boyd

E.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. He joined PROS in 1997 as Vice President following almost ten years as a

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