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Recent Articles by Carol Verrt

The Revenue Management Strategy – The Pre-Plan Marketing Plan
Why would the development of a revenue management strategy be important prior to the marketing plan development — and why is a revenue management strategy Read More

Google+ and Search: Why a Hotel Page on Google+ is Important
In January, Google announced that search results would include Google+ pages, and by extension, Google+ business pages. Google+ has barely been a blip on many Read More

The Resolution Solution – 5 Simple Revenue Management Resolutions for 2012
We all have things that we have been wanting to do, intending to do, etc. but for whatever reason didn’t do in 2011. It Read More

From Mobile Apps to Google Travel, and Don’t Forget the FaceBook Booking Widget
Distribution channels are channels are changing rapidly making the revenue manager’s job challenging but creative at the same time! Tracking the source of business Read More

Five tips to improving hotel customer service with user generated reviews
Providing a consistent level of quality customer service is always a work in process for hotel managers. Couple that with the fact that the labor Read More

Hotel Sales and Revenue Management Book 2.0
About the Book Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 Read More

Habits of highly successful Revenue Managers
Life used to be relatively simple for hotel revenue managers – the daily disciplines were relatively straightforward – check the reports, balance the inventory, check Read More

Revenue Management Systems — Considerations for Evaluation
A recent Cornell University Study found “hotels that price above their local competitors to be the most aggressive revenue managers. (This study) – also suggests Read More

Revenue Management The Challenge for Hotel Sales
Robust Revenue Management systems have been the drivers behind the industry’s ability to drive ADR and REVPAR in 2004 and will continue to be the Read More

The GM'S Role in Revenue Management
At a recent regional General Manager’s meeting, I was invited to facilitate a discussion on the revenue management process and the GM’s role. There were Read More