Carol Verrt

About Carol Verrt

Carol Verret was the founder of Carol Verret Consulting & Training provides consulting and training services to companies and organizations in the areas of customer service and sales and marketing. 

Carol Verret passed away in Dec. 5th , 2012 after long 8 years battle with breast cancer


Recent Articles by Carol Verrt

The Revenue Management Strategy

The Revenue Management Strategy – The Pre-Plan Marketing Plan

Revenue Management On Jul 6, 2014  By  0

Why would the development of a revenue management strategy be important prior to the marketing plan development — and why is a revenue management strategy Read More


Google+ and Search: Why a Hotel Page on Google+ is Important

Google+ On Feb 23, 2012  By  0

In January, Google announced that search results would include Google+ pages, and by extension, Google+ business pages.  Google+ has barely been a blip on many Read More

The Resolution Solution – 5 Simple Revenue Management Resolutions for 2012

The Resolution Solution – 5 Simple Revenue Management Resolutions for 2012

Revenue Management On Jan 10, 2012  By  0

  We all have things that we have been wanting to do, intending to do, etc. but for whatever reason didn’t do in 2011. It Read More

Mobile Booking2

From Mobile Apps to Google Travel, and Don’t Forget the FaceBook Booking Widget

Revenue Manager On Apr 7, 2011  By  1

  Distribution channels are channels are changing rapidly making the revenue manager’s job challenging but creative at the same time! Tracking the source of business Read More

improving hotel customer service

Five tips to improving hotel customer service with user generated reviews

Hospitality On Mar 10, 2010  By  0

Providing a consistent level of quality customer service is always a work in process for hotel managers.  Couple that with the fact that the labor Read More

Hotel Sales and Revenue Management Book 2.0

Hotel Sales and Revenue Management Book 2.0

Books On Aug 29, 2008  By  0

  About the Book  Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 Read More

Revenue Manager 6

Habits of highly successful Revenue Managers

Revenue Manager On Sep 23, 2007  By  0

 Life used to be relatively simple for hotel revenue managers – the daily disciplines were relatively straightforward – check the reports, balance the inventory, check Read More

Considerations for Evaluation

Revenue Management Systems — Considerations for Evaluation

RM System On Jul 7, 2005  By  0

A recent Cornell University Study found “hotels that price above their local competitors to be the most aggressive revenue managers. (This study) – also suggests Read More

The Challenge for Hotel Sales

Revenue Management The Challenge for Hotel Sales

Revenue Management On Feb 7, 2005  By  0

Robust Revenue Management systems have been the drivers behind the industry’s ability to drive ADR and REVPAR in 2004 and will continue to be the Read More


The GM'S Role in Revenue Management

Revenue Management On Oct 28, 2004  By  0

At a recent regional General Manager’s meeting, I was invited to facilitate a discussion on the revenue management process and the GM’s role.  There were Read More