Ira Vouk

About Ira Vouk

Ira is the VP of Business Development at iRates , a successful Revenue Manager at multiple hotel properties. She was selected as Top 5 Revenue Managers in the country in 2013 by HSMAI. With a background in sociology and marketing research, she has been able to apply her knowledge and experience to the hotel industry and develop many innovative ideas.

Ira has developed a new index for profit maximization (Adjusted RevPAR) and teamed up with a group of R&D developers to design a revolutionary automated Revenue Management tool – iRates, a new-generation software based on the fusion of Revenue Managers’ expertise and contemporary Computer Intelligence algorithms of Machine Learning. Ira has MA in Sociology, MBA, 10 years of experience in hospitality Revenue Management, she is a professional Revenue Management consultant, Certified Revenue Manager and Certified Hospitality Administrator. She is a very dynamic and unique person and dedicates herself to the hospitality industry with deep interest and passion, constantly growing as a professional and providing her input into the field of Revenue Management.

Recent Articles by Ira Vouk

14 Meetings Technology Trends to Watch for 2014.

Why can’t tech companies scale in our industry?

Tech On Feb 19, 2023  By  0

As I have been accumulating industry knowledge and experience over the last 20 years in different roles, I started realizing that there’s a huge knowledge Read More

Revenue Manager 10

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part II

Back To Basics On Mar 2, 2016  By  0

In previous part of the article Ira Vouk, go through the concept of revenue management and how it could be implemented in the limited service Read More

Revenue Management 101

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part I

Back To Basics On Mar 2, 2016  By  0

What is Revenue Management?  Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance Read More

Automation revenue manaement

Automation in Hospitality Revenue Management

RM System On Apr 22, 2015  By  0

The slogan of the successful Revenue Management is to sell the right product to the right customer at the right time and for the right Read More


Are you also afraid of overselling? You’re not alone

Back To Basics On Dec 23, 2014  By  1

Introduction As we know, overselling (or overbooking) is a technique used in Revenue Management to offset anticipated cancellations and no-shows (wiki has an article on Read More


Things you didn’t know about RevPAR (or: ARPAR as a better performance indicator)

Back To Basics On Sep 7, 2014  By  0

       Part 1: The basic concept There are three most popular indexes that are currently used in the Revenue Management science: Occupancy: percentage of Read More

5 reasons NOT to follow your competitors’ prices

5 reasons NOT to follow your competitors’ prices

Back To Basics On Jun 21, 2014  By  0

Continuing our conversation about the stereotypes in the Hospitality industry… Another misconception that is still prevalent among hotels of all sizes and star ratings is Read More

3 biggest myths about hotel Occupancy

3 biggest myths about hotel Occupancy

Back To Basics On May 25, 2014  By  0

Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of Read More