Leora H Lanz

About Leora H Lanz

Leora Lanz is the President and owner of LHL communication , Inc an Strategic marketing communications and public relations expertise for hospitality management and development firms, related industry conferences, and hospitality consulting and of course hotels.

Leora Halpern Lanz has served as HVS’s Director of Marketing since 1999 and is responsible for coordinating the global marketing, external promotion, public relations, and social media efforts of HVS’ worldwide office network and comprehensive hospitality services, global conferences and exclusive data and research. Additionally, she coordinates the internal communications for the firm and contributes to the production of the firm’s weekly e-newsletter, website and intranet.

Her efforts have earned her awards and accolades from the prestigious Hospitality Sales & Marketing Association International (HSMAI) including being named as Hospitality Sales & Marketing Executive of the Year in 2010, and awards from HVS itself. During her time at HVS, Leora also directed the company’s Sales & Marketing Services division, which provided sales, marketing communications, social media and public relations expertise for hotels and other hospitality clients. Her specialties included operational reviews, marketing plan development, sales and marketing assessments, sales and marketing coordination with a property’s flag, sales action planning, pre-opening marketing, sales direction and training, and publicity and promotions including web marketing.

Prior to joining HVS, Leora served as Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York (for 10 years) and Director of Public Relations for the Greater Boston Convention & Visitors Bureau (5 years). She is a graduate of Cornell University with a masters from Boston University and is a member of HSMAI, the Public Relations Society of America (PRSA) and the Society of American Travel Writers (SATW). Her articles have been reprinted in dozens of industry publications over the years and she has guest presented to hospitality and communications classes at several universities at the graduate and undergraduate level.

Recent Articles by Leora H Lanz

Financial & Competitive Advantages of an Effective Hotel SEM Strategy

Financial & Competitive Advantages of an Effective Hotel SEM Strategy

SEO On May 19, 2015  By  0

The following article was published in the Spring 2015 Boston Hospitality Review. Published with the permission of Boston University’s School of Hospitality Administration and the Read More

Lookers To Bookers

From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset

Reservation On Apr 19, 2015  By  0

Digital word of mouth is the new marketing powerhouse. With the explosion of news and content through media over-sharing in the digital world, it can Read More

Up-selling at the Front Desk

Up-selling at the Front Desk

Back To Basics On Aug 5, 2011  By  0

With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade. with contributions from Eydie Shapiro and Read More

Front office upselling

Why Is Upselling Important? How Can Hotels Improve Revenue Directly from the Front Desk?

Back To Basics On Jan 21, 2011  By  0

The importance of upselling at the front desk has increased over recent years due in large part to the changing methods of booking rooms. A Read More