About Max Starkov

Max Starkov is President & CEO of HeBS Digital, the hospitality industry’s leading digital technology, full-service marketing and direct online channel consulting firm. Max is a recognized “thought leader” in Internet marketing strategies in hospitality and is a frequent guest speaker and presenter at industry events and conferences.

Max received the prestigious HSMAI “Top 25 Most Extraordinary Minds in Sales and Marketing” honor for 2008.”

 Max has spent his entire professional career in hospitality and travel. He has an extensive Internet marketing experience. He co-founded and served as CEO of three eBusiness companies: Travelbreak.com 1995-1999 (#3 in traffic after Priceline), WhaleMedia.com 1999-2001(Winner of the coveted Microsoft RAD Award for hotel online booking systems), and HeBS (since 2001). Under Max’s leadership, HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution, and has won many prestigious awards for its groundbreaking website design and Internet marketing campaigns.

 Max served for two years on the HSMAI Digital Marketing Council, the highest hotel internet marketing authority in the country, commissioned to monitor and educate HSMAI members about the emerging trends and innovations happening in hotel digital marketing universe.

 Max has written numerous reports, industry research, and published articles in major travel and hospitality publications. Max has an MS in Economics of International Tourism and an MBA degree, Beta Gamma Sigma Honors, from Fordham University in New York.

Specialties: hotel digital technology, hotel digital marketing, direct online channel consulting in hospitality, hotel internet marketing, hotel website design, SEO, SEM, social media, mobile marketing