How to calculate the real cost of each sales channel

OTA On May 27, 2016  By  0

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of Read More


The Impact of AirBnb on Hotels and Hospitality Industry

Blog, OTA On Feb 22, 2016  By  0

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More

Why are hotels sleepwalking into a state of increased OTA dependency?

Why are hotels sleepwalking into a state of increased OTA dependency?

OTA On Feb 17, 2016  By  0

For over the 15 years that I have been within this industry, independent hotels here in Europe have been always dependent on agencies – initially Read More

How will OTAs evolve in 2016?

How will OTAs evolve in 2016?

OTA On Jan 24, 2016  By  0

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More

Book on Google and Book on Tripadvisor

Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Hospitality Industry

OTA On Oct 6, 2015  By  0

Background Following the lead of, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their Read More

billboard effect

OTAs and the billboard effect

OTA On Aug 6, 2015  By  0

In the tug of war between hoteliers and online travel agencies (OTA), have you ever wondered why hotels just don’t bother working with OTA anymore Read More

OTAs  Friend or foe

OTAs: Friend or foe?

OTA On Apr 17, 2015  By  0

If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a Read More

rate transparency

Beating OTAs at their own game with rate transparency on your hotel website

OTA On Apr 1, 2015  By  0

There’s a lot of buzz in the hotel industry these days about the rising costs of acquisition. It seems that an increasing proportion of rooms Read More


Is It Too Late to Fight Back Against Airbnb?

OTA On Mar 17, 2015  By  0

Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with and we have yet to Read More


The OTA duopoly: Priceline vs Expedia

OTA On Mar 15, 2015  By  3

  Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was Read More