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How to calculate the real cost of each sales channel
Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of Read More
The Impact of AirBnb on Hotels and Hospitality Industry
The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More
Why are hotels sleepwalking into a state of increased OTA dependency?
For over the 15 years that I have been within this industry, independent hotels here in Europe have been always dependent on agencies – initially Read More
How will OTAs evolve in 2016?
In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More
Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Hospitality Industry
Background Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their Read More
OTAs and the billboard effect
In the tug of war between hoteliers and online travel agencies (OTA), have you ever wondered why hotels just don’t bother working with OTA anymore Read More
OTAs: Friend or foe?
If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a Read More
Beating OTAs at their own game with rate transparency on your hotel website
There’s a lot of buzz in the hotel industry these days about the rising costs of acquisition. It seems that an increasing proportion of rooms Read More
Is It Too Late to Fight Back Against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with and we have yet to Read More
The OTA duopoly: Priceline vs Expedia
Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was Read More