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Social Bookings, The Next Frontier in Direct Revenue
A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking Read More

Resort Reservations Agents: It’s NOT Our Job To Help Them Find What’s Available, But Rather To Help Them Decide To Book Right Now
Besides providing reservations sales training and telephone mystery shopping for the lodging industry, many companies have hired me to do consulting regarding their overall sales Read More

Training Your Team For Upselling By Room Type And By Rate Option
After several years of solid RevPAR growth, most hotels are now seeing the increases slow. Of course each market is different, but this leveling off Read More

[INFOGRAPHIC] Booking Patterns for Independent Hotels: Who, How and When
Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we’re sitting on a whole lot of Read More

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It
If someone would have surveyed hoteliers in the early 2000′s as online bookings were growing exponentially each year, few would have predicted that by now Read More

9 hotel booking trends to watch
As the world of hotel online bookings moves forward at a furious pace, it has become harder to track changes and innovations. Equally importantly, it Read More

The New Hotel Mantra – “Drive Profitable Direct Bookings
You are witnessing an upheaval within the Online Travel Agency space and it doesn’t necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. Booking.com Read More

“I’m out of here.”: 10 Ways Your Booking Engine Is Pushing People Out The Door Part 2
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend billions on driving traffic to Read More

“I’m out of here.”: 10 Ways Your Booking Engine Is Pushing People Out The Door
The minute they enter your booking engine, you’ve got ‘em right where you want them. They’re seconds away from hitting Book Now. You’ve pulled them past Read More

Hellooo! If You Think Voice Reservations Channels Produce Less, They Will!
As my frequent readers know, I often write about the importance of voice reservations as a distribution channel, even in today’s online world where we Read More