Book Discription

Revenue Management for the Hospitality Industry  This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices. Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry.

Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organization is to, as the authors explain, “charge the right price, to the right customer, for the right product, through the right channel, at the right time.” The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY (Second Edition)

Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide

In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.

The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters.

Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:

• A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security
• In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs
• Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.

An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

Book Information

Print Length

528 Pages

Language

English

Publisher

John Wiley and Sons,

Publication Date

October 19, 2010

Dimensions

5.51 X 0.77 X 8.24 inches

ISBN-10

0470393084

ISBN-13

978-0470393086