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Leora Halpern Lanz: Hospitality Expert & Academic Leader

Leora Halpern Lanz is an experienced public relations and marketing communications professional. She possesses a strong background and passion for hotels, hospitality, tourism, and destination marketing. Her key areas of focus also include food and beverage, media relations, and internal communications.

Her professional strengths include:

• Leadership and Team Building
• Multi-tasking and organizational diplomacy
• Creativity, enthusiasm, and motivating others
• High standards for trustworthiness, credibility, and ethics

Associate Professor and Dean at BU SHA

Leora proudly serves as an Associate Professor of the Practice and Assistant Dean of Academic Affairs at Boston University’s School of Hospitality Administration (BU SHA). She is also the Program Chair for three degree programs:

• Master of Management in Hospitality (MMH)
• MS in Hospitality Management
• MS in Hospitality Real Estate

BU SHA’s mission is focused on developing leaders, inspiring entrepreneurs, and creating remarkable experiences. Professor Lanz is dedicated to innovating the business—and future—of hospitality.

She also serves as a Faculty Brother of the Alpha Kappa Psi business fraternity, and co-faculty advisor for the student chapter of HSMAI and BU Hillel.

Global Marketing Director at HVS (1999–Present)

Since 1999, Leora Halpern Lanz has served as HVS’s Director of Marketing. She coordinates the firm’s global marketing, external promotion, public relations, and social media efforts across its worldwide office network. This work includes managing HVS’s comprehensive hospitality services, global conferences, and exclusive data and research.

Her efforts have earned her numerous awards and accolades from the prestigious Hospitality Sales & Marketing Association International (HSMAI). Notably, she was named Hospitality Sales & Marketing Executive of the Year in 2010.

During her time at HVS, Leora also directed the company’s Sales & Marketing Services division. This division provided sales, marketing communications, social media, and public relations expertise for various hospitality clients.

Career Highlights and Education

Prior to HVS, Leora held prominent roles:

• Director of Public Relations and Advertising for ITT Sheraton Hotels of New York (10 years).
• Director of Public Relations for the Greater Boston Convention & Visitors Bureau (5 years).

Leora holds a master’s degree from Boston University and is a graduate of Cornell University. She is an active member of HSMAI, the Public Relations Society of America (PRSA), and the Society of American Travel Writers (SATW).