Be Part of The Upcoming RM Events

Earn Your Certified Revenue Management Executive (CRME) Certification

Maximize your revenue potential and elevate your career with the Certified Revenue Management Executive (CRME) certification by HSMAI.
Join us on Wednesday, 17 January 2024, at the InterContinental London Park Lane, for an in-person CRME pre-workshop from 10:00 AM to 3:00 PM (local time), followed by the official certification exam from 3:00 PM to 4:00 PM.

Learn with Industry Leaders

Follow the example of one of the world’s leading hotel chains that continues to invest in their talent.
They are sending a team of skilled revenue management leaders to earn this global certification and participate in HSMAI Europe ROC the next day.
👉 Read more about ROC here.

What You’ll Gain

The CRME certification validates your expertise in hotel revenue management and your ability to deliver measurable business results.
After completing the workshop and exam, you will be certified as someone who is:

• A professional fully conversant with the principles and impact of revenue management

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• Competent in developing infrastructure to support revenue strategies within your organization

• Able to optimize profits and maximize revenue opportunities

• Capable of making informed, data-driven business decisions

• Proficient in the art and science of strategic revenue management

Workshop and Exam Details

Date: Wednesday, 17 January 2024
Venue: InterContinental London Park Lane
Schedule:

• Pre-Workshop: 10:00 AM – 3:00 PM

• Exam: 3:00 PM – 4:00 PM

Cost (includes workshop, registration, and exam fees):

• HSMAI Members: €675 (ex. VAT)

• Non-Members: €895 (ex. VAT)

Why Attend

The CRME certification is designed for hospitality professionals who want to strengthen their revenue management expertise and grow their careers.
This program covers essential revenue concepts and prepares you to make smarter, profit-driven decisions.

You can also combine your attendance with the HSMAI Europe Annual Conference (ROC), taking place the next day at the same venue.
👉 Read more about ROC here.

Meet Your Coach

Learn from Frédéric Toitot, a renowned expert in hospitality and travel with over 15 years at Accor’s global headquarters.
As Founder and Managing Director of Hotel Games and a Member (and past Chair) of the HSMAI Europe Revenue Optimization Advisory Board, Frédéric brings deep, practical insights to the classroom.
He is passionate about making learning dynamic, meaningful, and career-focused, helping you master the skills needed to excel in revenue management.