Alex is the Founder of Max Revenue Consulting, and a 30-year veteran of pricing and revenue management solutions development, consulting, and practice in the hospitality, travel and retail industries. Alex’s experience includes pricing and revenue management systems development and implementation for, and consultation with, some of the world’s most recognized airline, retail, hotel, cruise, and gaming resort brands.
Alex Dietz is a Principal Industry Consultant for SAS Institute’s Hospitality and Travel practice, and a 25- year veteran of pricing and revenue management solutions development and consulting in hospitality, travel, and retail. Prior to joining SAS, Alex was the Vice President of Revenue Management and Marketing for Raleigh-Durham based Midway Airlines from 1998 to 2002, reporting directly to CEO Robert Ferguson. Alex began his career with American Airlines and SABRE where he managed the development of industry-leading revenue management systems for the airline industry.
Not simply a consultant, Alex also managed the pricing, revenue management, distribution and marketing functions as Vice President Revenue Management and Marketing for Raleigh-Durham based Midway Airlines from 1997 to 2002.
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