Here are 34 ways to use YouTube (and other video hosting services) for business.
Expertise and Thought Leadership
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1- Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
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2- Share slides from presentations that weren’t recorded.
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3- Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
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4- Conduct an interview with an expert.
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5- Turn your podcasts into videos, to expand your reach.
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6- Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
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7- Enhance your videos using YouTube’s special features, such as annotations, audioswap, insight, language options and quick capture. Also see
8- what’s cooking in the YouTube Biz Blog and TestTube for more upcoming features.
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9- Record an important meeting to share with employees, shareholders and others, as appropriate.
Marketing and Advertising
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10- Set up a channel to reflect your brand and engage with others. Here’s an example from The White House.
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11- Choose a user name that reflects your brand for your channel URL.
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12- Add your channel URL to marketing collateral and social network profiles.
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13- Post customer video testimonials to add to your credibility.
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14- Put together a creative video explaining your product or service.
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15- Show your product in action using movie trailer-style: fast, creative and catchy.
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16- Show the results of someone using your services.
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17- Promote your events using recordings of previous events.
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18- Introduce your staff to add authenticity.
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19- Take viewers on a tour of your offices and city to help them feel connected with you.
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20- Ask others to use your product in their videos (like product placement in movies) and cross-promote each other.
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21- Post links to your videos on various social networks.
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22- Look into YouTube Promoted Videos to reach your target through contextually-relevant search results.
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23- Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your 24- business. Research the Placement Tool to identify the best placements for your ads.
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25- Earn money from your videos by entering into a partnership with YouTube.
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26- Run a contest.
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27- Add Call-to-Action overlays to your videos to drive traffic to your web site.
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28- Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos.
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29- Display company information in every video including name, URL, phone number and email address.
Customer Service
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30- Create “how to” videos to help your customers use your product or service.
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31- Post solutions to common product or service problems.
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32- Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!
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33- Embed videos on your web site on appropriate pages, including customer support and product tours.
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34- Post a blog entry discussing a problem and include a video for visual support.
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Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way.
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Show a work-in-progress project to a customer for review and approval, without the need for a face-to-face meeting or in-person demo.
How do you use YouTube for business?