Book Discription
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a significant change in how hotel sales, marketers, and revenue managers do their jobs – separating those who will be average from those who will be outstanding!
The travel and hospitality industry has always had a close relationship with the internet since the rise of Online Travel Agencies like Expedia and Travelocity. But unlike other industries, the impact of Web 2.0 on hotels has been swift and deeply integrated into their business operations.
The Transformation of Basics
Are the fundamentals still important? Absolutely! But they have evolved into a new dynamic driven by changes in customer behavior. Nowadays, more and more people rely on the internet and social media to make their travel decisions – whether they’re leisure travelers or professional event planners.
Understanding this shift, its evolution, and adopting new fundamental practices are crucial for success in the Web 2.0 era. This book serves as a guidebook for thriving in this digital world, offering an exciting and innovative approach to hotel sales and revenue management!
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“This is the first hotel sales and revenue book that takes into consideration the impact of Web 2.0. In this economy, it is imperative that hotel sales and revenue managers understand and can apply the processes of Web 2.0 in the execution of solid strategies.” – Carol Verret
Book Information
Print Length
160 Pages
Language
English
Publisher
iUniverse, Incorporated
Publication Date
October 29, 2008
Dimensions
6.0 x 0.4 x 9.0 inches
ISBN-10
0595512569
ISBN-13
978-0595512560
