Book Discription
Revenue Management: Maximizing Revenue in Hospitality Operations
Hotel revenues are the income generated by a hotel via all its various operations and services, including:
- Room rentals
- Food and beverage sales
- Event and conference bookings
- Other auxiliary services
The total revenue earned by a hotel is a crucial measure of its financial performance and determines its ability to cover its costs and generate profits.
Importance of Hotel Revenues
Hotel revenues are essential for the survival and growth of hotels. Without adequate revenues, hotels cannot:
- Cover their operating expenses, such as salaries, rent, utilities, and maintenance costs
- Invest in new facilities, amenities, and technology to enhance guest experience
- Stay competitive in the market
The second edition of this textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
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What’s New in the Second Edition?
The second edition includes new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media on revenue management
- New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue
Book Information
Print Length
189 Pages
Language
English
Publisher
Amer Hotel & Motel Assn
Publication Date
July 31, 2017
Dimensions
5.51 X 0.77 X 8.24 inches
ISBN-10
0866124462
ISBN-13
978-0866124461
