Revenue Management: Maximizing Revenue in Hospitality Operations (2nd edition)

By. Gabor Forgacs 31st Jul 2017

Book Discription

Revenue Management: Maximizing Revenue in Hospitality Operations

This textbook is the second edition for the same book published in 2011 with the same name  provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.

What are hotel revenues?

Hotel revenues are the income generated by a hotel via all its various operations and services, including room rentals, food and beverage sales, event and conference bookings, and other auxiliary services. The total revenue earned by a hotel is a crucial measure of its financial performance and determines its ability to cover its costs and generate profits.

Why are hotel revenues important for hotels?

Hotel revenues are essential for the survival and growth of hotels. Without adequate revenues, hotels cannot cover their operating expenses, such as salaries, rent, utilities, and maintenance costs. Moreover, revenues also play a crucial role in determining a hotel’s ability to invest in new facilities, amenities, and technology to enhance its guest experience and stay competitive in the market.

The second edition includes new information on:

  • Current challenges for revenue managers
  • Big data and market intelligence
  • The role of social media on revenue management
  • New market segmentation approaches

New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.

Book Information

Print Length

189 Pages




Amer Hotel & Motel Assn

Publication Date

July 31, 2017


5.51 X 0.77 X 8.24 inches





About The Author

About Gabor Forgacs

Dr. Gabor Forgacs has twenty years work experience in the hotel industry on two continents including a management position at a Four Seasons hotel in Toronto, Ontario, Canada and the position of president and general manager of a full service hotel in Budapest, Hungary. He teaches at the Ted Rogers School of Hospitality and Tourism Management at

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