Pricing and Revenue Optimization

By. Robert Phillips 05th Aug 2005

Book Discription

Pricing and Revenue Optimization

First Edition: Published 05, August 2005

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries.

However, pricing and revenue optimization has often been seen as inaccessible due to its reliance on complex mathematical techniques. This book aims to bridge that gap by presenting the fundamental concepts in a way that is understandable for MBA students, MS students, and advanced undergraduates. It also offers practical insights for managers grappling with pricing and revenue optimization challenges in their organizations.

Second Edition: Published 18, May 2021

This updated edition builds upon the success of the first edition by incorporating new developments in the field of pricing and revenue optimization. It continues to serve as an accessible resource for students and managers interested in understanding and applying these concepts.

What’s New in the Second Edition?

Expanded Coverage: Updates to every chapter, including discussions on estimation of price-response functions and machine-learning-based price optimization.
Real-World Examples: New case studies featuring dynamic pricing and revenue management strategies employed by companies such as Amazon, Uber, and Disney, as well as their application in industries like sports, theater, and electric power.
Broader Applications: Current insights into important areas such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.

“Pricing is not just about numbers; it’s about understanding customer behavior and creating value.” – *Rafi Mohammed
Join our list
Be the first to know, sign up here and stay up to date with our latest revenue management news, updates and special offers
Sign up For Our Newsletter

Book Information

Print Length

368 Pages

Language

English

Publisher

Stanford Business Books

Publication Date

August 5, 2005

Dimensions

7 x 1.1 x 10 inches

ISBN-10

0804746982

ISBN-13

978-0804746984

About The Author

About Robert Phillips

Robert Phillips is Professor of Professional Practice in the Decision, Risk and Operations Division. He is also Director of the Center for Pricing and Revenue Management at Columbia University. His research and teaching interests are in the broad area of predictive analytics and the use of quantitative methods to help businesses make more effective decisions. His recent

View Complete Profile

Chapter 1 ( Introduction to Pricing and Revenue Optimization) Page 18 to 37

Chapter 2 (Basic Price Optimization) Page 38 to 73

Chapter 3 (Price Differentiation) Page 74 to 98

Chapter 4 (Pricing with Constrained Supply) Page 99 to 119

Chapter 5 (Revenue Management) Page 120 to 148

Chapter 6 (Capacity Allocation) Page 149 to 175

Chapter 7 (Network Management) Page 176 to 206

Chapter 8 (Overbooking) Page 207 to 239

Chapter 9 (Markdown Management) Page 240 to 263

Chapter 10 (Customized Pricing) Page 264 to 300

Measure Your Hotel's Performance Using the Right Metrics

Get Your Hotel Performance report today

Your Content on Revenue your Hotel

What we do flows from who we are, our vision determinate our actions for best customers satisfactions.

Our teamwork is the secret that makes us achieve uncommon results, we define our success by our people.

satisfied customers isn’t good enough anymore for us but excellent customer service is the number one job in our company.

How can we help? Search our FAQ’s. It is your right to know and find answers to commonly raised questions.

It would be great to hear from you If you’d like to know more about our work or process, feel free to get in touch.

We do more than just offer counsel; we point out roadblocks that stop our clients’ ability to increase profitability

We assist hotels to increasing profitability selling their services through the best solutions and technology.

Advance your career path by joining our one-on-one training, to be a qualified revenue manager,.

Let us work together if you are interested in our services, Let’s start something great for your hotel and your customers.

Lost in so much revenue management jargon? Let our comprehensive and handy glossary tells you what you miss.

We focus on producing a blog that’s inspiring our readers, for today you are a reader, tomorrow you are a leader.

Inspiration comes from knowledge, our goes everywhere to inspire others in the industry.

All-encompassing events at one place to choose to delivers the most all- event about revenue managements.

Simplify your knowledge, increase engagement, helps boost achievement and powerful storytelling.

on the run knowledge, read it on any electronic device, quick and easy way for your careers.

Have a question for us or feedback? Our team of experts is on hand to answer your questions

Pricing and Revenue Optimization

Book Discription

Pricing and Revenue Optimization

First Edition: Published 05, August 2005

Second Edition: Published 18, May 2021

What’s New in the Second Edition?

Book Information

About The Author

Table Of Contents