INSTRUCTOR-LED REVENUE OPTIMISATION WEBINAR SERIES
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.
This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification.
COURSE OUTLINE
Once a week for six consecutive weeks, you’ll attend a instructor-led session online.
Each session will be between 60 – 90 minutes.
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You will learn and be able to apply best practices in multiple areas including:
- Fundamentals of distribution
- Departmental integration
- Economics and RM
- Understanding the market
- Segmentation
- Forecasting
- Pricing
- Inventory Control
- Performance Analysis
- The role of data analytics in revenue optimization and marketing
- Managing owner expectations
- Emerging elements impacting revenue optimization
- Total Hotel Revenue Optimization
- Six weekly webinar classes of 60-90 minutes each
- HSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version
- US$75 off the cost of gaining your CRME