glossary: C

Conversion Rate is the rate at which visitors to the hotel website complete the predefined goal which is making reservations. It is calculated by dividing the number of goal achievements by the total number of visitors. For example, if 100 people visit hotel website and 10 of them complete the booking process then the conversion … Continued

Central Reservations Office (CRO) is an automated system display availability of hotels and allows reservation agents to receive reservation requests by phone and to handle them immediately, large hotels are typically using central reservation offices to distribute reservations across the entire chain, it allows a chain hotel’s reservation agents to receive reservation/booking requests coming via … Continued

Central Reservation System (CRS) is a reservation system / platform used to maintain hotel information, rates, and inventory status to processes and manages reservations for one or multiple hotels and to centralize reservations, distribution, rates and inventory in real time. It is a key tool in order to streamline the operational processes behind running a … Continued

Closed to Arrival is a room inventory control function or yield management restriction that prevents new reservations from arriving to the hotel on that date, in case a guest checks the hotel website with such a day as check-in date, it will show as not available. However, guest can book rooms arriving before the CTA … Continued

A room inventory control function or yield management restriction applied to a rate plan for specific set of days where guests cannot make their reservation for with this date as check-out.

Corporate travel management sometimes it refers to TMC (Travel Management Company) is an internal company’s structure to facilitate business travel and all business trips for the entire corporate organization. This includes planning a business trip, organising a corporate event, or any other necessary task for the corporate traveller, even negotiations with all vendors including hotels … Continued

Cancellation is The CRS transaction generated by a request to cancel an existing confirmation Number(s) and/or segment(s) of a reservation. Hotel cancellation policies offer hotel guests the opportunity to cancel their booking up until a certain number of days before check-in. Once this date has passed, the hotel might charge the guest a set cancellation … Continued

Cancellation rates are calculated as the percentage of reservations that are canceled by the guest prior to arrival. hotel might track cancellation rates by those that are a full refund or that incur a penalty fee. Tracking the cancellation rate is important to track trends that may be an indicator of the policy and the … Continued

Cancelled Stays is similar to the cancellation rate, cancelled stays are the flat number of stays for check-ins during a given period that is cancelled prior to arrival. Stays can be tracked to determine if specific properties or time frames are more problematic.

Capacity is the set number of rooms in the hotel has: i.e., the maximum capacity.