PCC (Pseudo-City Code)

The Pseudo City Code (PCC) or Office ID (OID) is an alpha-numeric identification code, usually 3-5 characters long) alpha-numeric (or combination of both) code identifier for a corporate user of the GDS, typically a travel agency to differentiate between different travel agency offices. Example of a PCC/OID: “AMSX1234P”. The code is unique to each travel … Continued

PMS (Property Management System)

Hotel property management systems (PMS) is a software or set of solutions that enabled a hotel or group of hotels to manage their day-to-day hotel operations activities, such as booking reservations, guest check-in/checkout, room assignment, managing room rates, housekeeping, maintenance and billing, it is also contains information about available and occupied guest rooms, future reservations, … Continued

PNR (Passenger Name Record)

Passenger Name Record (PNR) is a booking record for a passenger, or a group of passengers travelling together in the GDS. A PNR can include all segments of the client’s itinerary such as air flights, rental cars, and hotel reservations.  A PNR is crated and “owned” by the travel agent and remains in the GDS … Continued

POS (Point of Sales System)

A point-of-sale system (POS) is primarily tool that allows your hotel to accept payments from the hotel customers in return of products or services used by the customers, and used for processing and managing transactions within a hotel’s various revenue-generating outlets, such as restaurants, bars, gift shops, spa facilities, and other amenities. It acts as … Continued

ProPAR (Profits Per Available Room)

Profit Per Available Room (ProPAR) is a calculation of hotel profit earnings for each available room on the property. The calculation is made using operating profit as a base calculation, which accounts for movements in both changes in room revenue and operating expenses. For hotel owners, PROFPAR is a good metric for evaluating sales growth … Continued

PPC (Pay-Per-Click)

Pay-Per-Click (PPC) is an online marketing or advertising campaign in which a hotel targets a keyword to promote their website to a specific set of online searchers and pay a fee every time their ad is clicked on. With this method, hotels can essentially “buy” visitors to their booking site through strategically placed ads, to reach … Continued

Predictive Analytics

Predictive analytics is a branch of advanced analytics that makes predictions/forecast about unknown future outcomes using historical data and forward-looking data combined with statistical modeling, data mining techniques and machine learning. Revenue management team employ predictive analytics to find patterns in this data to identify risks and opportunities. Predictive analytics is often associated with big data … Continued

Price Sensitivity

Price sensitivity is how demand changes with the change in the cost of a hotel products or services to measure the impact of price points on consumer purchasing behaviors. In other words, price sensitivity measures the percentage of sales you will lose or gain at any particular price point relative to another lower or higher price point. … Continued


A hotel package is a set of products or services that are bundled together and offered at a discounted rate. These packages are typically aimed at the tourist market, with the hope that they will generate more revenue than if each component were sold separately. A hotel package includes many different things. It can include … Continued

Pace / Pick up Report

Pace or pickup Reports refers to bookings activity that have been made since the last report, most commonly is the daily one with detail breakdown of the hotel’s monthly pick up by day in terms of Room Nights, ADR, Occupancy and RevPar.  The Daily Pick up or Daily Pace Report tells you how many bookings have been made … Continued