glossary: R

Regret is where a hotel tells a prospective guest that a requested room type is sold out or any other reason besides availability or why a call to CRO does not become a booking.  Regrets indicate turn-away for all other reasons, such as rate, restrictions such as closed-to-arrival and requested room type not available,  this … Continued

Repeat Business is the Business that continues to return to the hotel either individuals or groups in a given period could be weekly, monthly or yearly , thereby generating increased profits, in most cases hotels rely on repeat business to remain profitable. Repeat customers are more likely to book directly with the hotel, which helps … Continued

Hotel reputation software allows hotels to manage online feedback from a single place, including reviews on industry websites and comments on social networking platforms review sites, and other online sources. It is difficult to overstate how important hotel online reputation can be, as it can make or break the success of your entire business so … Continued

Reputation Pricing is a kind of software that integrates a hotel’s online reputation, guest reviews and ratings into its revenue management strategy to optimize customer experience, it is a new and exciting way of utilizing hotel reputation data in hotel management. Reputation Pricing aligns hotel’s pricing strategy with guests’ knowledge, expectations, and willingness to pay … Continued

Reservation is defined as ‘blocking or booking a particular room type for a guest, for a definite period of time, for a particular guest’. To ensure a safe and secure place for stay during their visit to another town, guests generally prefer to make advance reservations in hotels and other types of accommodation units. All … Continued

Retailer is Another term for travel agents travel agencies that offer services directly to the end user, the tourist. Therefore, they provide an intermediary service between a wholesaler and the customer. They have the task of preparing, organizing and selling the services to the tourist so that the trip they are going on is tailored to … Continued

Revenue per attendee is simply the revenue for a given date range divided by the total number of actual attendees for that given time period. This crucial metric helps hotels understand the relationship between how busy M&E space is (utilization) and how much revenue is being generated within that meeting space. As hotels begin to … Continued

Room Block is a predetermined number of rooms reserved for a specific customer in advance or for groups such as conference, tour. Meetings, weddings for a set period of time based on a contract agreement and shouldn’t be available for sales to other costumers. Hotel revenue managers or reservation managers can also block rooms in … Continued

Room Class is categories used to group room types with similar values and can be configured to create groupings of room types for easier and more highly controlled room inventory management.  Room classes typically define groups of room types having some characteristic in common. For example, a large property might have room classes that reflect … Continued

Room Code is used to identify each kind of room available in a property which can be configured to reflect the primary characteristic of the room — Deluxe, Superior, Standard. Keep in mind that availability is calculated and displayed by room type; therefore, not only should room codes be meaningful for this purpose, but you … Continued