glossary: S

Search engine rank (search rank) refers to the position a particular Web page holds in the results for a specific query in the search engine results pages (SERPs) for certain keyword phrases. There may be many pages of results depending on the query, so the search rank refers to the specific page on which a … Continued

Segmentation is the process of grouping hotel guests into categories based on their booking patterns and travel habits. By segmenting hotel guests into market groups, hoteliers are able to identify where their business is coming from, spot new business in the area, and drive hotel revenue.

A service charge is fixed percentage of the bill amount that is automatically added to guest bill in a restaurant and hotels to pay for the work of the person who comes and serves the guest during his stay at the hotel mostly it is round from 10-15 %. Most hotels and restaurants charge a … Continued

Shoulder Date is the days or dates fall very close next to peak or high demand days. If a Friday and Saturday are forecasted to be sold out, and Sunday is not, then Sunday would be considered a shoulder date. In PMS when creating a group block Shoulder Dates define a period of time before … Continued

Shoulder Nights are the nights before and after the peak arrival dates. If you imagine the arrival pattern on a calendar the less busy days are to the left and to the right, forming so-called “shoulders.” If a Friday and Saturday are forecasted to be sold out, and Sunday is not, then Sunday would be … Continued

Shoulder season is the median travel season or period between the peak and off-peak / low season that influences the business and revenue that comes into an entire area. Restaurants, area attractions, and local tourism booms in the area, and then simmers down. Hotels will see a drop in demand, as there is less overall business to … Continued

Single room, also known as a standard room, it is a room that is only guaranteed and/or permitted to accommodate one guest, these rooms are assigned to one person or a couple. It may have one or more beds, but the size of the bed depends on the hotel. A single room may be configured with different bed sizes, … Continued

Semi-Yieldable Rates is a qualified rate plans, often wholesale or corporate negotiated rates, that due to contractual terms can only be closed out when the Best Available Rate is not available for the same combination of room type and length of stay. Also known as last room available accounts.

Skimming Pricing is a strategy that sets rates above the highest rates of a hotel’s competitors. Hotels that charge the highest rates often achieve increased profitability. However, the hotel must clearly offer more value than its competition and consumer reviews must back this up for this strategy to be effective.

Source of Business provides a hotel with a breakdown of how or through which channel the business arrived to the hotel. There are numerous ways a hotel can learn about the guest’s request for available space to make a future booking. A property receives reservation inquiries in a variety of ways such as in person, over a telephone, … Continued