glossary: Y

Yield management is a pricing strategy or the price optimization aspect of a revenue management strategy used in the hotel industry in order to understand, anticipate and thereby influence consumer behavior with the overall goal of achieving maximum revenue and profit. Set of strategies that help realize optimal revenues for capacity-constrained resources. The core concept of … Continued

Year to date (YTD) refers to the duration or period starting on the first day of the current fiscal or calendar year and ending on the current day. YTD data can be used to compare hotel performance to peers or competitors or to analyze business trends over time.