About the Book
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs – separating those that will be average and those that will be awesome!
Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments – from the leisure traveler to the sophisticated meeting planner professionals.
Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
Table of Contents
| Hotel Sales |
1 |
| The Habits Of Successful Hotel Salespeople Series |
6 |
| Hotel Sales Basics |
16 |
| Market Trends |
45 |
| REVENUE MANAGEMENT The Strategies that Guide the Hotels Revenue Maximization |
62 |
| Independent Hotels and Resorts |
116 |
| A Shot of Customer Service |
128 |
| Postscript |
148 |
| Copyright |
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