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Elisabeth Poutier is Professor of Marketing at ESSCA School of Management, France, where she is co-director of a dual Master’s Degree in Revenue Management and Service Marketing awarded by ESSCA and the State University of Angers. She holds her PhD degree in Management from the Conservatoire National des Arts & Métiers (CNAM) in Paris. In addition to her research in the fields of service marketing and revenue management, she also has a keen interest in corporate social responsibility, ethics and fair trade, and is a member of the ESSCA Research Centre in Social and Solidarity-Based Economy (CeRESS).