Book Discription
The purpose of this book is to examine the revenue management function and to explain the mechanism of commercial decision making, from the definition of segmentation grids and pricing policy to the final decision to accept or refuse to sell a service at a given price on a given date. The revenue management function, always viewed as integrated to the marketing field, is central to hospitality and tourism companies and, from an operational point of view, reports more often than not to senior management. The book incorporates many contributions from practitioners, academics, and revenue management experts from across the hospitality and tourism industry, including contributions that cover transport, accommodation, tour operations and car rentals. It has deliberately been written in a very engaging, accessible and student-friendly manner to facilitate learning, with a rich supply of contemporary case material included throughout the book. The case material has been carefully selected to provide the reader with an overview, as up-to-date as possible, of what is really going on in each sector, as well as providing a strong international coverage with case material originating from the USA, Europe and Asia.
The book is written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners.
The Emergence of Yield Management
Chapter 1 puts the theory and origins of Yield Management into context for the reader. The principles and practices of Revenue Management are defined and shown to have advanced through their many applications across the hospitality and tourism industry. The chapter includes industry examples to complement the narrative and help the reader appreciate how this price maximisation and capacity management tool has transformed into an all encompassing business management practice. The concept of revenue integrity is introduced as is the concept of Total Revenue Management as an all-inclusive approach to analyzing data relating to all sections of the business.
Be the first to know, sign up here and stay up to date with our latest revenue management news, updates and special offers
Book Information
Print Length
256 Pages
Language
English
Publisher
Goodfellow Publishers Limited
Publication Date
March 13, 2013
Dimensions
7.5 x 0.8 x 9.5 inches
ISBN-10
1908999497
ISBN-13
978-1908999498