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Ira Vouk is a hospitality consultant and technology innovator who brings nearly two decades of practical industry experience, predominantly championing the role of revenue management and the use of technology to provide hospitality companies with insight to lead their business strategy better. She is a published author, speaker and educator on revenue and profit optimization, distribution and hospitality technology and currently teaches Hospitality Technology at Payne School of Hospitality and Tourism Management at SDSU. Recently published `Revenue Management Made Easy’ and a best-seller ‘Hospitality 2.0: Digital Revolution in the Hotel Industry’. Ira is also a contributing writer for various hospitality publications and platforms.

Today, she proudly calls San Diego, California, her home, where she gracefully balances the demands of her career alongside the joys of nurturing her two daughters.

As an ardent explorer of the world, Ira has ventured to over 35 countries, immersing herself in diverse cultures and expanding her horizons. These experiences have undoubtedly shaped her perspective and enriched her ability to provide invaluable insights to her clients.