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I have challenged the status quo on pricing and revenue management for the last 20+ years. I have co-created new approaches to pricing, I have developed and successfully implemented services to elevate revenue management and pricing processes across the world. And I have continued to think different how companies should achieve optimal revenues through forecasting and pricing.

As IDeaS Chief Evangelist, Klaus Kohlmayr challenges strategic processes, stimulates thought-provoking conversations and reinvigorates the future of revenue management and pricing within the hospitality and travel industries.

Klaus challenged the status quo on pricing and revenue management for the last 20+ years. He has co-created new approaches to pricing, he also developed and successfully implemented services to elevate revenue management and pricing processes across the world. And he has continued to think different how companies should achieve optimal revenues through forecasting and pricing.

A natural contrarian, Mr. Kohlmayr has challenged the status quo for over 20 years. He re-joined IDeaS from TSA, where he led the company’s global commercial, operations and strategic partnership initiatives. During his previous stint with IDeaS, he started the company’s global consulting division — leading a team that partnered with top hotel companies. Together they pioneered the industry’s first group price optimization and function space revenue management proof-of-concepts in a real-world environment.

Mr. Kohlmayr developed his passion for the hotel industry at the Hotel Management and Catering School in Villach, Austria, where he received a Bachelor of Science in Hotel Management. An advocate of lifelong learning, he has since studied business at Henley Management College, real estate investment and asset management at Cornell University’s School of Hotel Administration; and finance and strategy at the Singapore Management University.

Mr. Kohlmayr as been an active participant in various advisory boards, including HSMAI in Asia Pacific and the Americas, and the Cornell-Nanyang Institute of Hospitality Management, Singapore. He not only loves to challenge the status quo, but wholly welcomes being challenged in new ways of thinking.