Archives: Authors

Dr. Ian Yeoman – Futurist Ian is probably the world’s only professional futurologist dedicated to specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction. Today … Continued

Associate professor of Marketing and Tourism expert

Carol Verret was the founder of Carol Verret Consulting & Training provides consulting and training services to companies and organizations in the areas of customer service and sales and marketing. Carol Verret passed away in Dec. 5th , 2012 after long 8 years battle with breast cancer

Serial entrepreneur, running her own family office from Cyprus. Also a market design economist as a Professor at the University of Warwick, Fellow of Alan Turing Institute and Wolfson College Cambridge. Early businesses included the turnaround of SA travel group, pioneering cruising in Southeast Asia and building a cruise business into $3b annual turnover. Since … Continued

Oz Shy is a senior policy adviser and economist in the Research Department at the Federal Reserve Bank of Atlanta. He has published three books: How to Price (Cambridge University Press, 2008), The Economics of Network Industries (Cambridge University Press, 2001), and Industrial Organization: Theory and Applications (MIT Press, 1996). Dr. Shy has published more than 80 journal and book articles in … Continued

Leora Halpern Lanz: Hospitality Expert & Academic Leader Leora Halpern Lanz is an experienced public relations and marketing communications professional. She possesses a strong background and passion for hotels, hospitality, tourism, and destination marketing. Her key areas of focus also include food and beverage, media relations, and internal communications. Her professional strengths include: Leadership and … Continued

Peggy A. Hayes has over 25 years’ experience as a Project Manager at Panda Professionals Hospitality Management and Training, a training resources company that develops customized hospitality education-related solutions, which include computer simulations, print publications, training programs and seminars. In her role at Panda Pros, Ms. Hayes also serves as the organization’s Project Design and Copy Editor.

Dr. Joshua D. Hayes holds advanced degrees from Stanford University and the University of California, Davis. He works as a data scientist in Silicon Valley and specializes in applying advanced data management and analytics to drive business outcomes. He is the author of a number of articles explaining the importance of big data concepts and principles … Continued

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.