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Robert G. Cross is the Chairman and CEO of Revenue Analytics (www.revenueanalytics.com). He is widely recognized as the foremost expert in the field of Revenue Management.

Robert Cross guides Revenue Analytics’ strategic vision and provides a wealth of industry expertise. He is actively involved in client work, and his leadership has been instrumental in helping develop industry leading Revenue Management capabilities for Revenue Analytics clients, including General Motors, Coca Cola and InterContinental Hotels Group.

Labeled the “Guru of Revenue Management” by The Wall Street Journal, Robert G. Cross, prior to Revenue Analytics, founded Talus Solutions, Inc., a company credited with creating billions of dollars in value for clients such as Delta Air Lines, Marriott International, Ford Motor Company and UPS. Talus was acquired by Manugistics Group, Inc. in December of 2000 for $366 million.

Robert G. Cross authored The New York Times Business Best Seller, Revenue Management: Hard Core Tactics for Market Domination, (Broadway Books 1997), which has been subsequently published in French, German, Japanese, Korean, Chinese and Portuguese editions. He is in demand as a global lecturer on Revenue Management and is frequently quoted in international business publications. His writings have been included in the Book of Management Wisdom (John Wiley & Sons 2000) along with such business luminaries as Bill Marriott, Jack Welch and Lee Iacocca.

Robert G. Cross also served as a Distinguished Executive-in-Residence at the Terry College of Business at the University of Georgia. He holds a JD (cum laude) and a BA in Chemistry from Texas Tech University.