glossary: G

Gross Bookings is the total number of advanced reservations theoretically reserved through advanced bookings.

Gross Conversion Rate is a variable measurement of the ability to convert sales opportunities to reservations.

Gross Revenue per FTE is a macro measurement used to calculate the revenue produced per Full-Time Equivalent.  This measurement can be used on an hourly, daily, monthly, etc., basis depending on the availability of data.

Gross Room Nights per Booking is a macro measurement used to calculate the average number of room nights booked per reservation.

Gross Upsell Revenue is the total income generated through room upgrades. Keep in mind, the upsell revenue only shows the difference between an upgraded room rate and a base room rate available for a guest, per the dynamic upsell setup.

Gross Web Reservations is the total number of reservations created through Passkey booking websites, including cancelled and waitlisted ones.

Gross Web Revenue is the total income from reservations created through Passkey booking websites, including cancelled and waitlisted ones.

The total number of room nights reserved through Passkey booking websites, including cancelled and waitlisted ones.

The group business expected for an occupancy date, there are some factors might affect the group demand such as: . Vents in the area including concert dates, sports events and other events that generate demand for hotel rooms. Seasonality is also a factor with the summer months being busiest. Midweek is generally a quieter time … Continued

Group displacement analysis is a costs and profit analysis, measuring profitability with and without a proposed group, that can also be used to calculate the minimum acceptable rate (lose, walk away) and to measure the hotel inventory that will be unavailable to other segments (such as transient business) due to a group booking request. Group … Continued