glossary: M

Modified American Plan (MAP) means the quoted room rates include two meals a day, namely breakfast and either lunch or dinner. In Europe and some other countries, the Modified American Plan is also referred to as Half Pension or Half Board Plan. Modified American Plan is a slightly altered version of the American Plan, and … Continued

The Minimum Acceptable Rate (MAR) is a method that calculates the minimum acceptable hotel group room rate based on total transient and total group revenue contributions, where the lowest acceptable rate the hotel will accept from a group, determined by a displacement analysis. The displacement analysis is a series of formulas used to analyze the … Continued

Minimum Length of Stay (MinLOS)  is a room inventory control or a restriction function that limits the number of nights a reservation can stay when arriving on a certain date hotel put in place that requires a reservation to meet or exceed a certain length of stay in order to complete the reservation, this happened … Continued

Maximum Length of Stay (MaxLOS) is a room inventory control or a restriction function that limits the number of nights a reservation can stay when arriving on a certain date hotel put in place that requires a reservation to meet or exceed a certain length of stay in order to complete the reservation, this happened … Continued

Market segmentation (MS)  is a way of grouping your hotel guests into several segments based on a set of shared characteristics. The purpose of using hotel market segmentation lies in catering to each guest’s needs better and maximising revenue through personalised experiences and combination of unique purchasing (e.g., advance purchase vs. walk-in) and usage patterns (e.g., … Continued

Manager on Duty (MOD ) is the manager in charge of the hotel operations and/or guest relations in a particular shift i.e., night shift or afternoon shift.

Market Penetration Index (MPI) Also referred to as an Occupancy Index is a competitive metric developed by the Smith Travel Accommodations Report also known as the “STAR Report” to compares hotel’s occupancy percentage to the average occupancy percentage of hotel competitors during a specific given time i.e., day, week, month or year, also to determine whether the … Continued

Month to Date (MTD) is a time frame starting at the beginning of the current month and ending at the current date very useful in reporting interim monthly performance i.e. ADR, Occ. Or revenue.

Market Share is the actual percentage of the room nights sold or revenue captured during a particular timeframe compared to the overall competitive market, for example: Easter, Christmas, the summer season, or the peak skiing season, e.g. divided by the total room nights or revenue sold within the competitive set (inclusive of the subject hotel), … Continued

Mark-up is the difference between the hotel’s selling and the merchant’s price offered to the consumer, it could be calculated on percentage or amount. It is also used to refer to the amount an any third party that sell the hotel services such as travel agents, tour operator, or OTA, those third parties increase hotel … Continued