glossary: M

Merchandising is the processing of arranging the right products at the right price presented where the consumer is buying. It involves promoting your hotel in all channels where consumers shop, presenting graphical and informative information, and packaging your hotel and its amenities to satisfy a unique guest experience.

Merchant Model is a 3rd party Web sites, such as Expedia, offer so called merchant contracts where usually the hotel obtains a preference rank in the result displayed on the Web site through special rate and allocation agreements. Thus, the hotels provide net rates and merchants add a mark-up.

A metasearch engine is searching engine that queries other search engines and then combines the results that are received from all. In effect, the user is not using just one search engine but a combination of many search engines at once to optimize Web searching. A metasearch engine is a type of search engine or … Continued

A meta-search travel engine is specialized in travel content and filters e.g. flight and hotel availability according to search criteria defined by the user. It compiles rates from multiple 3rd party Web sites and displays the result on one single site. The user is transferred to the selected 3d party site for booking the service/price … Continued

The minibar / mini fridge is a small refrigerator   filled with drinks and snacks located in guest rooms containing a variety of beverages and snacks, this amenity serves as a more credible and profitable substitute for room service. As a rule, for the mini bar, there are alcoholic and non-alcoholic drinks in small bottles. Cookies, … Continued

MICE is an acronym that stands for Meetings, Incentives, Conference & Exhibitions, which  used in sales & catering and function space. MICE is an important source of business for many hotels, as it refers to a group of tourism that plans, books and organises conferences, seminars and other events. The MICE industry is one of the most … Continued

Meetings refers to any kind of occasion that typically held in hotel conference rooms or at convention centers. They are single-day or multiple day’s events that bring together a group of people to address a key challenge or set goals often for business. Incentives: Incentives are travel rewards a company may provide in return for … Continued

A motel is a small hotel on a major highway that offers ample parking area and hotel services for long-distance travellers. Motels may have a one or two-floor layout. This makes it easier for customers to access its rooms from the car park. Motels offer short-term accommodation to travellers, hence fewer services. They are primarily … Continued