glossary: R

A run of the house room (ROH) is a discounted booking that gives the hotel full discretion over what room a guest will receive. This means that guests can potentially receive any room in the hotel, regardless of price. Rooms are most often chosen based on availability and price by the hotel. Run of house … Continued

Return on Investment (ROI) is a core financial performance measure used to evaluate the efficiency of an investment and to compare the efficiency to other investments, so it is an approximate measure of an investment’s profitability. Most financial and business concepts build upon ROI because its purpose is to tell investors how much money they … Continued

Rack rate is the price that a hotel charges for a room before any discounts have been applied. It is sometimes referred to as the published rate and is usually set artificially high, which means that discounts can look extremely generous by comparison, it is the standard price that the hotel assigns to a room … Continued

Rate card is a menu of services or products. Like a menu in a restaurant, at the bare, sometimes rate card is a part of hotel requirement to have rate card on each room includes all rack rates for each room type in the hotel, it will include names and prices of the products or … Continued

Rate code is a series of alpha-numeric characters which define a particular rate category at a hotel to the GDS, i.e., WKD is a weekend rate category code.  When used in combination with a room code, the result is a booking code. Rate codes are used to define the various prices for each room type … Continued

Rate Parity is a common term in the hospitality industry used to describe a strategy to maintain rate consistency across sales channels, Rate parity is the If the quoted price on hotels’ own websites is higher or lower than the price shown by OTAs and other third-party channels then there is disparity. Rate Parity usually … Continued

The process whereby a hotel’s CRS edits the booking segment and returns a rate that is equal to or less than the rate shown in the segment.

Rate Distribution System is the same channel manger system, where it is a system used to distribute a hotel’s rates and inventory to direct and indirect channels, a hotel distribution channel is anywhere — online or offline — that properties can sell rooms to potential customers. Examples of hotel distribution channels include hotel websites, online … Continued

Rate shopper system is an online analysis tool and service used by hotels to automate their rate comparison process with competitor. With the benefit of helping hoteliers make easier and quicker pricing decisions, rate intelligence is essential in revenue management where it can be integrated with hotel PMS data so revenue manager can look at … Continued

Rate View provides an accurate, comprehensive, and forward-looking snapshot of rates and availability from more than 130 major travel websites, brand sites, and the GDS. Reports are based on user-defined criteria.