Hotel Revenue Management – Channel Manager

16th Mar 2017

This video posted by Reseliva Booking Engine and Channel Manager

A channel manager is a software tool that will allow your hotel to sell all your rooms on all your connected online booking sites at the same time, including online travel agents and your direct booking channel.

A channel manager will automatically update your availability in real-time on all sites when a booking is made, when you close a room to sale, or when you want to make bulk changes to your inventory.

If you are promoting your hotel rooms through multiple online channels – such as online travel agents and your own website – and are finding the task of constantly updating and adjusting your listings a nightmare, then a channel manager can help solve the problem.

Channel management in the hotel industry refers to the simple function of using a channel manager tool to list and manage your hotel inventory on a variety of booking channels.

Channel management also relates to the strategy of managing which channels you choose to list on, how you analyse the top performing channels, and how you can optimise your connections to make more revenue at your hotel.

If we take the simple approach, channel management is the process by which you will sell your inventory via online distribution channels around the world. These channels may include OTAs (Expedia), retail travel agents, metasearch engines (Google), global distribution systems (GDS), or direct channels (your website and social media pages).

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