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Larry is managing partner of a hotel consultancy that assists independent luxury hotels meet their goals and helps technology companies understand how their solutions work in the hospitality filed. Together with his son, Adam, they are the world’s most published author in the field of hospitality, with weekly columns in many leading industry publications, as well as seven, 400+ page books on hotel management. He has been recognized by Hotel Sales and Marketing International (HSMAI) as “One of the 25 Most Extraordinary Minds in Hospitality” and by TravelClick as “Worldwide e-Marketer of the Year.” He is also much sought after as a public speaker.
Previously, Larry founded LMA Communications Inc., a multiple award winning hospitality and tourism focused communications company that develops multi-disciplined solutions for client needs. Specialties include: hospitality travel industry, marketing strategy, branding and identity, public relations, digital marketing and social media management. He completed the sale of the Company in 2015.
His broad base of hospitality experience has led to multiple consulting commissions ranging from acquisition/divesture, to asset management, and all forms of marketing and operational initiatives. His team has helped several technology firms successfully introduce their solutions to the hospitality industry.