Recent Articles

Facebook Videos

Facebook Videos: The Heat Is (Still) On!

Facebook On Jan 30, 2016  By  0

When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a Read More

Revenue Management & CRM

Resolving the Conflict between CRM and Revenue Management

Blog On Jan 30, 2016  By  0

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More

How will OTAs evolve in 2016?

How will OTAs evolve in 2016?

OTA On Jan 24, 2016  By  0

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More

TripAdvisor announces world’s top hotels with its 2016 Travellers’ Choice Awards

TripAdvisor announces world’s top hotels with its 2016 Travellers’ Choice Awards Exclusive

Hospitality On Jan 24, 2016  By  0

TripAdvisor today announced the winners of its Travellers’ Choice awards for hotels. Now in its 14th year, the Travellers’ Choice awards have recognised more than 7,000 properties Read More

catering sales

Tips for catering sales training in 2016

Resturant On Jan 24, 2016  By  0

Although much has changed in recent years regarding the profession of hotel catering sales, one fact that remains the same is that it can be Read More

Using Facebook Messenger to increase guest satisfaction and RevPar performance

Using Facebook Messenger to increase guest satisfaction and RevPar performance

Facebook On Jan 22, 2016  By  0

Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast Read More

Revenue Management in Independent and Small Hotels.

Revenue Management in Independent and Small Hotels.

Blog On Jan 15, 2016  By  0

As the hospitality industry is growing, not only in size, but also in terms of sophistication and expectations of return on investment (ROI), the scene Read More

OTA's Marketing Strategies

Understanding the Marketing Strategies for OTA’s vs Hotels Website

Blog On Jan 10, 2016  By  0

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Hotel Sales vs Hotel Revenue

Hotel Revenue VS Hotel Sales !

Revenue Management On Jan 7, 2016  By  0

Marketing Segmentation has been the standard through which hotels have reported revenues for many decades.  The result is that many executives feel comforted by this format Read More

The Revenue Management Business Process

The Revenue Management Business Process, Designed to Produce Results

Revenue Management On Dec 26, 2015  By  0

The unique aspect of the hospitality industry when compared to many others is that lodging establishments come in all sorts of shapes and sizes. Some Read More