Recent Articles

Teach Your Guests About BAR Rates

Teach Your Guests About BAR Rates

Hospitality On Dec 18, 2014  By  0

Do your guests know what BAR stands for? Not likely. Unless they have worked or are presently working in the hotel industry, chances are correctly Read More

Forecasting and Optimizing Digital Media Mix for Hospitality

Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical!

Forecasting On Dec 18, 2014  By  0

Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in Read More

Effective Front Desk Upselling

Effective Front Desk Upselling Increases Online Reputation by 25% While Driving Added Property Revenue

Hospitality On Dec 18, 2014  By  0

Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Read More

Top 10 Hospitality Industry Trends in 2015

Top 10 Hospitality Industry Trends in 2015

Hospitality On Dec 17, 2014  By  0

1. Millennials have become the fastest growing customer segment within the hospitality industry. Exploration, interaction and experience are the major focus of Millennials who are willing Read More

Front Desk the Ground Zero for Hotel Profitability

Front Desk: Ground Zero for Hotel Profitability

Back To Basics On Dec 14, 2014  By  0

Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often Read More

Top Hotel Companies Social Media Performance

Top Hotel Companies Social Media Performance

Social Media On Dec 13, 2014  By  0

We at Epsilon Technologies are very proud to present you the rankings of Global Hotel Companies in the Social Media for the period September-November 2014. We Read More

Why do consumers prefer booking with online travel agencies

Why do consumers prefer booking with online travel agencies?

OTA On Dec 13, 2014  By  0

Many hotels are experiencing a notable increase in bookings coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, Read More

Revenue Management between Displacement Calculation and Analysis, going for Profit or lost

Revenue Management between Displacement Calculation and Analysis

Blog On Dec 11, 2014  By  1

It’s usually a safe bet to assume that any hotel would like to increase its revenue and acquire more profits. High-performing hotels foster a culture Read More

Web analytics for hospitality: It’s time for better data and better integration

Web analytics for hospitality: It’s time for better data and better integration

Tech On Dec 8, 2014  By  0

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline Read More

Better Focus On Using Lead Tracking Could Increase Hotel Sales Closings

Better Focus On Using Lead Tracking Could Increase Hotel Sales Closings

Hospitality On Dec 8, 2014  By  0

In providing training for hotel sales and catering departments Better Focus On Using Lead Tracking Could Increase Hotel Sales Closings , I usually find that Read More