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About Patrick Legohérel

Patrick Legohérel is Professor at the School of Hotel and Tourism Management (ESTHUA – UFR ITBS), and member of the GRANEM Research Department, University of Angers, France. His work has appeared in academic journals such as the European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Global Marketing, Journal of Travel and Tourism Marketing, International Journal of Hospitality Management and Journal of Hospitality and Tourism Research. He is Co-Guest Editor of the Journal of Travel and Tourism Marketing Special Issue on Revenue Management (2004 & 2014). He also serves on the editorial boards of Journal of Travel and Tourism Marketing, Journal of Global Marketing, Journal of Vacation Marketing, Journal of Destination Marketing and Management, and Journal of China Tourism Research, while he reviews regularly for other academic journal such as Tourism Management.

Recent E-books by Patrick Legohérel