Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate…
NB: This is an article written By : Alicia Hoisington Competitive sets can be useful tools to help drive profits,…
For many, many years, hotels have used their property’s compset (also known as the competitive set) in order to gauge…
Another misconception that is still prevalent among hotels of all sizes and star ratings is that in order to be…
Determining a competitive set is something those in the hospitality industry do routinely, however, these selections can have lasting effects…
I love data served with math because it allows you to see patterns that you could never see otherwise. …
As a hotelier, you do not need to go undercover at your competitors’ properties to discover their online marketing secrets.…
Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of…
Excellent revenue management requires a mastery of two variables: external competition and internal booking pace. Every few years, it is…