Book Discription
Revenue Management: Maximizing Revenue in Hospitality Operations
This is a highly concise and easily digested book that provides an interesting and contemporary review of Revenue Management and its underlying key principles. In a textbook of 112 pages spanning five chapters, the author has been able to deliver a brief history of Revenue Management and subsequently develop key concepts and their application as they relate to the modern hospitality sector.
The use of ‘Industry Insights’ throughout the book draws upon specific industry cases and gives illustrative examples that help contextualise the key topics. Industry examples are also drawn upon throughout the text, with supporting worked examples and illustrations. As such, the text will appeal to both experienced practitioners and those new to this highly relevant topic. It will particularly suit students who are studying Revenue Management as part of a Hospitality Business Degree, as well as those studying associated disciplines. The key principles outlined will be of use to both undergraduate students and postgraduate students perhaps studying the Hospitality sector for the first time.
Combining theory and practice, each chapter is clearly constructed and introduces the fundamentals of the topic. At the beginning of each chapter, a clearly defined outline and suggested questions are provided to demonstrate competency in the specific topic area. This gives students/practitioners a chance for reflective practice and further discussion.
At the end of each chapter are endnotes and Website links, where appropriate, that identify further industry resources, and a list of references.
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Revenue Management provides a solid understanding of revenue management’s key concepts and the selective application of its most effective strategies for hospitality operations. This new book explores the applicability of revenue maximization strategies and their operational aspects. It provides readers with a concise understanding of this important discipline.
Book Information
Print Length
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121 Pages
Language
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English
Publisher
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Amer Hotel & Motel Assn
Publication Date
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April 01, 2010
Dimensions
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7.0 x 0.3 x 8.8 inches
ISBN-10
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0866123482
ISBN-13
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978-0866123488